Live on stage and for the very first time, Bogner presented an additional member: Alexander Wirth’s love for skiing paired with his management skills and his experience in sports and fashion industry assured him a place in the Bogner board of directors.
Krönender Abschluss der spannenden Show war das Athleten-Team aus dem Film, welches sich auf der Bühne zu einer Lebend-Pyramide aufstellte – natürlich top gekleidet in der brandneuen Bogner Sport Kollektion.
"There are 2 major aspects in creation we have to consider: The luxury aspect, female by cliché if you want, which prioritizes looks 100 percent. And then there is the male perspective of winter-sports, which fancies the sports... well nowadays the women are the same." (Laughs)
Exciting news from a brand, which does not get tired of defining the status quo in winter sports fashion. Please rest assured that there not only is a Skiing Vision for 2016 but for years to come.