For the SUP-inspired Fire + Ice Spring/Summer 2016 collection photo-shoot, three passionate SUP’ers were casted via social media to model the collection on SUP boards, along with two professional models. Each of them found the sport in a different way, but all of them fell in love with it quickly.
One of the people cast for shoot was Marina, 27, from Munich. Marina says that much of the appeal of SUP for her comes from its accessibility: “I need only drive a few minutes out of the city to a lake to do it, or I can even do it in the city on the Isar.” Due to its flexibility regarding means of forward propulsion, be it by paddle or by wave, SUP can be done on just about any body of water in any weather: even on tumultuous ocean waters.
Others, however, are drawn by the experience alone. “Standing atop the water” says Marco, also from Munich, who was casted from Facebook to model the collection, “you just have a completely different perspective.”
The health benefits of the sport are also a significant drawing-factor for many: SUP is a full-body workout that does not have the chaotic, stressful intensity that comes with many other sports. In fact, some people do yoga while riding their SUPs.