Stories // Fashion

Modern Natural

inside the great outdoors...

Imagine a softly-lit room. Polished wooden panels alternating with stone wall sections, carved log tables that instantly add a dose of natural chic, uncarpeted floors made of tamarack wood – Bogner stores are the epitome of lodge luxury at its best. Each Bogner shop has a charm of its own, yet that unequivocal sense of “the great outdoors taken indoors” resonates in each single one of them.

It all began with the legendary Bogner founders, Maria and Willy Bogner Sr. (pictured above) who brought American cabin flair to Europe. Marrying rustic charm with polished elegance, the dynamic duo gave it that instantly recognizable Alpine twist, making it entirely Bogner. One generation later, Willy Bogner Jr. and his wife Sonia took it a step further by bringing on board a renowned interior designer Alv Kintscher, who got it just right.

natural touch

Today, Bogner stores’ welcoming, cozy atmosphere is synonymous with the brand’s take on fashion – effortlessly luxe, comfortable and timeless. natural touch Just like the clothing itself – high-quality yet easy-to-wear, simple yet sophis-ticated, laid-back yet statement-making – the brand’s stores around the world are breathing and living the very spirit of Bogner. That spirit is more and more evident with every season’s collection. Whether it’s the younger and fresher line of Fire + Ice, the sporty separates and everyday essentials from the main Bogner lines for women and men, the denim must-haves from Bogner Jeans, or the impeccable looks from the Sonia Bogner collection, the house of Bogner has everything you need and want, whatever the occasion.

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