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Style to the Peak
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*Offer is valid until 15.03.2026 on select styles.
Forever Sporty
By a Hair

Go Your Way

Downhill victories on the Lauberhorn, in Portillo and Madonna di Campiglio, five German championship titles between 1960 and 1966 - only Olympic laurels remain elusive to Willy Bogner Jr. He was just 18 years old when he competed in the 1960 Winter Olympics in Squaw Valley. And the young German came within a whisker of a sensation in the slalom - leading by one second after the first run! But in the second run he falls - the dream of an Olympic gold medal is over! “I didn’t trust my own performance. And I learned from that. Always go your own way,” he later said. It was to be a recipe for success which helped him succeed both as a filmmaker and as the owner of BOGNER. Even if the Olympic triumphs had failed to materialise, a ninth place in the downhill race followed in 1960, and the same in Innsbruck in 1964.

I didn’t trust my own performance. And I learned from that. Always go your own way
Willy Bogner Sr.
From Traunstein to Schommerstrasse – via Norway!
Maria Bogner
The Style Icon
Sônia Bogner
Palace Revolution at the Casting Walk
Forever Sporty
Focus on Sports!
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