The defining image of St. Moritz, style contest meets ski performance. And teaming up perfectly: the core slogan of our BOGNER DNA, fashion meets function.
ALWAYS WITH YOU
Always with you, no matter where: knitwear in all its variety, roomy bags and other accessories for cooler days.
BOGNER x DSV
The BOGNER winter begins with a highlight date: the training of the German Ski Association athletes. We accompany Manuel Schmid, Thomas Dreßen and Josef Ferstl as they test the new racing suits in Saas-Fee. Look forward to the new Team Collection by BOGNER, which is not just for the professionals!
REBIRTH OF FORMULA W
The comeback of iconic ski wear! Formula W – the first ski wear from Willy Bogner Jr. from 1972. With the striking W on the back it was and remains the must-have item on and off the slopes. In 2020 Formula means one thing above all: Neon!