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The website and the online shop integrated in the website (collectively the “Website”) are operated by Bogner homeshopping GmbH & Co. KG, St.-Veit-Straße 4, 81673 Munich, Germany (hereinafter “Bogner” or “we”). Bogner attaches great importance to the protection of your personal data and collects, processes and uses your personal data exclusively in accordance with the principles described below and in compliance with applicable data privacy laws.

A. Your personal data

Personal data are all data relating to an identified or identifiable person. This includes, for example, your name, your phone number and your postal and e-mail addresses.

B. Collection, processing and use of personal data

Bogner collects, processes or uses your personal data exclusively in the scope described below.

  1. Bogner customer account
    The website allows you to set up your personal customer account for the online shop (the “Customer Account”). Saving your personal information in your Customer Account makes your purchases in the online shop even more convenient for you. To set up your personal Customer Account, we need your salutation, first name and last name, your e-mail address as well as a password freely selected by you. You may also voluntarily provide your date of birth, which we may use for the creditworthiness check according to section B.III below. The e-mail address given by you also serves as access identification for the Customer Account. Following successful registration, you will receive an automatic e-mail confirmation. In the personal section of your Customer Account you may update your data at any time and view the status of your orders and your purchase history since 1 November 2013. Your purchase history will be saved in your Customer Account for two years from the date of purchase. You may also deposit an address book with different addresses for your orders and may manage your newsletter settings.
  2. Orders in the online shop
    1. Orders with Customer Account
      If you have opened a Customer Account with us (see B.I above), you will be requested in the ordering process to log on to your Customer Account with your e-mail address and your password. If you have deposited your delivery and invoice address in your Customer Account, these addresses will be proposed to you for your current order. Otherwise, you will be requested to give an invoice address which will then be saved in your Customer Account and will also be used for future orders. Besides, you may voluntarily give us your phone number under which we may contact you for any questions regarding your order and to discuss shipping details. During the ordering process, you will always be able to alter or supplement your data.
    2. Orders without Customer Account
      Of course, you may also use the online shop without an existing Customer Account. In that case, you enter the information required for processing of your order (salutation, first name and last name, postal address, date of birth, e-mail address and, voluntarily, your phone number) and provide such data directly to Bogner as part of the ordering process.

      The addresses entered by you in your orders or in the member account will be forwarded by us to SPH AG e-Commerce Systemhaus (Maybachstraße 33, 70469 Stuttgart), which uses the street catalogue of Deutsche Post in order to verify the completeness and accuracy of your information. SPH AG e-Commerce Systemhaus only receives the address without your name and will use this address exclusively for verification with the street catalogue.

  3. For Germany, Austria, Switzerland only: Creditworthiness check

    Where we make advance performance (especially in a purchase on invoice), we reserve the right to protect our justified interests by obtaining a creditworthiness screening on the basis of a mathematic-statistical analysis procedure conducted by infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden, Germany, or Deltavista GmbH, Dessauerstraße 9, 80992 Munich, Germany.

    If you select payment on invoice in the ordering process, we will provide the personal data given by you (first name and last name, postal address and date of birth) to one of the two said credit agencies who will provide us with the credit information about you.

    The credit information may include, on the one hand, information on existing payment disruptions, e.g. from debtor registers or data from judicial dunning proceedings, and on the other hand may also give score values calculated on the basis of a scientifically recognised mathematic-statistical procedure and used for assessing the credit risk. To the extent you have provided your explicit consent, we will store the information on your creditworthiness for one year and will use it for further purchases on invoice within this period of time.

    You may also obtain information on your creditworthiness yourself at any time from infoscore Consumer Data GmbH, Data Privacy Division, Rheinstraße 99, 76532 Baden-Baden, or Deltavista GmbH, Dessauerstraße 9, 80992 Munich, Germany.

  4. Contact form
    You may contact Bogner directly with the contact form that is available on the Website. Bogner collects, processes and uses the information provided by you in the contact form (address, first name and last name, e-mail address, subject and content of your message) exclusively for processing your request.
  5. Bogner newsletter
    On our Website you may also log on for our electronic newsletter. In case of your agreement, Bogner uses the e-mail address given by you to send you current product offers and information of Bogner. When logging on to the newsletter, you may opt for a personalised salutation in the newsletter sent to you. In that case, we will also use your first name and last name and your date of birth.
    Following successful logging-on for the newsletter, you will automatically receive an e-mail requesting you to confirm your e-mail address. Once you have confirmed your e-mail address by clicking on the link in the confirmation e-mail, you will periodically receive the newsletter selected by you for women or for men.
    In the personal section of your Customer Account or under you may log off from the newsletter and revoke your agreement at any time (see also C. below).
  6. Bogner magazine
    The Website also allows you to order our free current Bogner magazines. The Bogner magazines feature current information on our collections and are sent to you by post. We will use your personal data collected during your order of the magazine (salutation, first and last name and postal address) exclusively for postal delivery of the magazine.
  7. Use of logistics providers and other service providers
    To deliver your order, Bogner will provide your personal data to our logistics providers who will process such data by order of Bogner and in compliance with the required security measures exclusively for the purpose of fulfilling the contract.
    We also use further specialised service providers to perform certain services (especially for customer service as well as for hosting and servicing of the Website) who will process your personal data by order of Bogner and exclusively as per our instructions (commissioned data processing, § 11 German Federal Data Protection Act, BDSG).
  8. Cookies
    Bogner uses cookies on the Website. Cookies are small text files that are saved locally in the cache of your browser to facilitate recognition of your browser and make your visit to our Website more attractive for you.
    We use session cookies or persistent cookies. Session cookies are automatically deleted at the end of your visit of the Website. Persistent cookies remain on your terminal device for a longer period and allow us to save, for example, the contents of your shopping bag or the country settings as well as to use the tool described below for web analysis and individualised targeting. The cookie used by epoq internet services GmbH allows us on the basis of the products selected by you on our Website to present to you further suitable product proposals during the ordering process on our Website.
    Of course, you may also visit our Website without cookies being saved on your browser. You may restrict or deactivate the storage of cookies at any time in your browser settings. However, this may lead to restrictions of the functions and ease of use of our Website.
  9. Website analysis and targeting tools
    1. Google Analytics
      This Website uses Google Analytics, a web analysis service of Google Inc., USA (“Google”). Google Analytics uses cookies allowing an analysis of your use of the Website. The information generated by the cookie concerning your use of this Website is transferred to and saved on a server of Google. IP anonymization has been activated on the Website, which means that Google shortens the user IP address in the Member States of the European Union or other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and be shortened there. On behalf of the operator of this Website, Google will use such information in order to analyse the use of the Website by its users, put together reports on Website activities and provide further services to the Website operator pertaining to the use of the Website and the internet. The IP address provided by your browser through Google Analytics will not be merged with other data of Google. You may prevent storage of the cookies by setting your browser software accordingly; please note, however, that in such case you might not be able to fully use all functions of this Website. In addition, users may prevent collection of the data generated by the cookie and pertaining to their use of the Website (including your IP address) by Google as well as processing of such data by Google by downloading and installing the browser plug-in available under the current link (as of: March 2015) as follows:
      You may also prevent collection of the data by Google Analytics by clicking on the link below. In that case, an opt-out cookie is set in your browser which prevents future collection of your data when visiting this Website as long as you do not delete this cookie from your browser: Deactivate Google Analytics.
    2. Econda
      For the purpose of customised design and optimisation of the Website, solutions and technologies of econda GmbH ( are used to collect and save anonymised data and to prepare from such data usage profiles using pseudonyms. To this effect, cookies are used which facilitate recognition of your internet browser. The usage profiles will not be merged with data pertaining to the bearer of the pseudonym. Above all, IP addresses will be made unidentifiable immediately upon receipt, so that user profiles cannot be allocated to IP addresses. You may object here at any time for the future to the collection and storage of your data by Econda.
    3. Google remarketing
      On our Website we also use the targeting technology Google Remarketing of Google Inc., USA. This technology allows us to address internet users who have visited our Website with targeted product recommendations in the form of advertising banners on the websites of the Google partner network. Such advertising banners are displayed on our partners’ sites with the help of cookies and an analysis of your use of the sites in the past. This analysis is conducted under a pseudonym; no usage profiles are merged with your real name. You may object to the collection of the data by Google Inc. at any time under the link:

C. Revocation of consents

You may revoke your consent at any time with effect for the future free of charge under or by written notice to Bogner homeshopping GmbH & Co.KG, Allersberger Straße 185/O, 90461 Nuremberg, Germany.

D. Information and correction

You have the right to free information about your personal data saved and may request their deletion, correction or blocking. You may reach Bogner under the e-mail address or under the contact details given in the imprint.

We are pleased to answer any further questions regarding data privacy and processing of your personal data. You may also contact our data protection officer directly as follows:

Mr. Gerd Paulini
TDSSG GmbH - Data Protection Services Team
Niederlassung Dachau
Wilhelm-Maigatter-Weg 1
85221 Dachau

Status: May 2016

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