Based on the 1980’s legendary ski film "Fire and Ice" by Willy Bogner, the FIRE+ICE brand was created in 1989 as a fashionable counterpart to a young and active lifestyle. Performance and technical styles have been the core of the FIRE+ICE collections for over 30 years. Worn in winter for freeriding and in summer for hiking, running or cycling, the collection also complements an urban city look. But, the versatility of FIRE+ICE doesn’t stop on land. Take it to the beach for a cool surf look in summer.