The defining image of St. Moritz, style contest meets ski performance. And teaming up perfectly: the core slogan of our BOGNER DNA, fashion meets function.

The new looks are a mixture of retro and performance – photographed at the iconic Kulm Hotel in St. Moritz. Location and luxury perfectly combined with fashion. We call it – the best of the best. The highlight of the season? Exclusive styles with St. Moritz lettering.

Perfectly kitted out, no matter where: gloves with Touch Tec functionality, cosy first layers and your new boot favourites for cold days.

Whether it’s our Kids' Ski Collection or the right equipment, make your wardrobe winter-ready for sub-zero temperatures.

From our brand ambassadors to inspirational looks to exclusive behind the scenes footage: Dive into the world of Bogner now.