REBIRTH OF FORMULA W
The comeback of iconic ski wear
Formula W – the first ski wear from Willy Bogner Jr. from 1972. With the striking W on the back it was and remains the must-have item on and off the slopes. In 2020 Formula means one thing above all: Neon!
The defining image of St. Moritz, style contest meets ski performance. And teaming up perfectly: the core slogan of our BOGNER DNA, fashion meets function.
THE PLACE TO „B“
The new looks are a mixture of retro and performance – photographed at the iconic Kulm Hotel in St. Moritz. Location and luxury perfectly combined with fashion. We call it – the best of the best. The highlight of the season? Exclusive styles with St. Moritz lettering.
COLD WEATHER ESSENTIALS
Perfectly kitted out, no matter where: gloves with Touch Tec functionality, cosy first layers and your new boot favourites for cold days.
Whether it’s our Kids' Ski Collection or the right equipment, make your wardrobe winter-ready for sub-zero temperatures.