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Shop Online

Explore the brand

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The BOGNER Jacket - putting a luxury sports spin on classic down styles and paying homage to BOGNER’s unique sports fashion concept. Available each season in a variety of lengths and new colours.

It wouldn’t be winter without ski overalls - one of the most iconic pieces from BOGNER. Then as now, a classic in red. Epitomising functional elegance on the slopes since the 1950s.

When Maria BOGNER invented the stirrup trousers back in the 1950s, she revolutionised the ski look on the slopes. Worn at the time by stars like Marilyn Monroe, today stirrup trousers are a core piece in every collection.

Formula W – the first ski wear from Willy Bogner Jr. from 1972. With the striking W on the back it was and remains the must-have item on and off the slopes. Always retro, always a statement.

The year 1952 marks the beginning of a success story: BOGNER became official outfitter to the athletes of the German Ski Association. The unmistakable winning gear with a large “B” and flame design is available every year as part of the ski collection.

The “B” on the zip - not only unmistakably BOGNER, but much more: it signifies a lifestyle. Since 1955 the “B” zip has stood as a constant Brand trademark on almost every item of clothing by BOGNER.

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