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Press Department

Willy Bogner GmbH & Co. KGaA
Sankt-Veit-Straße 4
81673 München

Tel: +49 (0)89 43 606 - 0
Fax: +49 (0)89 43 606 - 459

Bogner awards eyewear licence to Menrad

Munich, 24 January 2019

The Munich-based fashion business Willy Bogner GmbH & Co. KGaA and the long-established German company MENRAD the vision will be joining forces.

With this partnership, Bogner is expanding its successful licensing business and the associated lifestyle world – the brand has already awarded licences to international key players for, amongst other things, shoes, bags, ski equipment, gloves and guest amenities. The Bogner apparel and licensing collections are currently distributed in over 50 countries and by more than 6,500 specialist retail partners, own-brand stores, partner stores and shops-in-shops. The new Bogner eyewear collection comprises sunglasses as well as frames for corrective glasses, for both women and men. The new line will be introduced in the summer of 2019 before becoming available worldwide in selected department stores, specialised retail locations, Bogner stores and online at  

Alpine Clubbing

Berlin, 14 January 2019

On the evening of Monday, 14 January 2019 at 9:00 p.m. the Munich-based fashion business Bogner opened the Mercedes Benz Fashion Week at Berlin’s E-Werk, a former industrial structure, with the motto “Alpine Clubbing”. Andreas Baumgärtner, responsible for the Autumn/Winter collection 19/20 in his function as CEO, presented more than 30 national and international models in the new down look with knee-high silvery moon boots and large fur hats. The Berlin fashion audience was visibly excited. In the audience were guests like Berlin’s mayor Michael Müller, editor-in-chief and fashion grande dame Christiane Arp, mover and shaker of the Berlin fashion scene Anita Tillmann, as well as TW editor-in-chief Michael Werner with colleague Silke Emig. Also in attendance were national and international buyers – from Loden Frey and KaDeWe to Galeries Lafayette and Stylebop, as well as bloggers and influencers like Nina Suess and Aylin König.

Opening FIRE+ICE Store

Sölden, 25/10/2018

At the end of October, just in time for the start of the ski world cup, BOGNER opened its first FIRE + ICE store in Sölden, together with the sports retailer ‘Sport4You’. As well as countless other sports lovers, BOGNER ambassador Viktoria Rebensburg and the former French runner Luc Alphand were among the guests. Offering around 110 square metres of shopping space, the store will house and sell the full FIRE + ICE collection.

Bogner Press Day


On 24 October 2018, BOGNER showed the new Spring/Summer 2019 collections in its own store on Residenzstraße as part of the Munich fashion press dates. The highlights of the collections were presented together with the Linzenzen shoes and bags & belts. The new styles will be available from February 2019 in all stores as well as on

The B-Project

Bogner Store Event, 11/10/2018

At the beginning of October, BOGNER surprised its customers with a very special campaign. The flagship store in Munich, in prime position opposite the Bavarian State Opera, was completely modernised and redesigned as part of an art project by the company Holzrausch with the design office Heinzelmann Ayadi (OHA) and the lacquer artist Walter Maurer. The redesign was celebrated across four floors, together with countless guests, BOGNER friends and VIPs.

‘Madlwiesn’ Ladies Night

Event Schützenfestzelt, 24/09/2018

This year, BOGNER was once again one of the main sponsors of the yearly ‘Madlwiesn’ in the Schützen-Festzelt, which brings together 120 bright young women for one wild Oktoberfest night. Influencers, models and actresses, the guests are many and varied and the atmosphere is to die for. Among this year's guests were Veronica Ferres, Victoria Lauterbach, Monica Ivancan, Victoria Swarovski and many more besides. The perfect match: BOGNER provided stylish cashmere scarves to dress the ladies - perfect to team with their traditional Dirndls.

Bogner and James Bond

Bogner and James Bond – 60 years and still going strong, July 2018

BOGNER and Bond, James Bond – as unstoppable as ever. Since company owner Willy Bogner worked his daredevil magic with a camera to capture spectacular scenes for no less than four 007 films, this year BOGNER and Bond are teaming up again. The long-established Munich company has provided the Sölden Elements Museum (made famous by ‘Spectre’) with a line of ski & lifestyle outfits, including new styles as well as original classics from the past Bond films.

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