AT BE CH DE FR GB IT LU NL US INT

Shop Online

Explore the brand

Enter

Shop Online

Explore the brand

Enter
IMPORTANT ORDER INFORMATION: We are not able to accept any orders due to the changes in trade relation between EU and UK.

Important note:

It appears that your internet browser is out of date. For a better shopping experience,
we recommend an update to the latest version.

You can download browser updates from the official provider page free of charge.

Please select:

Close

Category

SKI COLLECTION

WINTER 2020


For Autumn/Winter 2020, our Ski Collection draws inspiration from the Cresta Run, the ultra-exclusive St. Moritz toboggan race. Discover the mix of modern high-tech and heritage-inspired looks, for now or upcoming ski seasons.

SHOP OUR HIGHLIGHTS


MR ZERO GRAVITY

Ueli Kestenholz about speedriding

Ueli Kestenholz has written sports history several time over. At the 1998 Olympic Games, he was the first Swiss snowboarder to win a medal, he won gold at the X-Games in 2003 and 2004 and can boast a total of 14 world cup victories.

 

For the BOGNER shoot, we accompanied Kestenholz for some spectacular speedriding. An extreme type of paragliding, where the athlete travels alternatively on skis or a snowboard. This technique allows steep cliffs or rocky terrain to be bridged in the air.

“For me, speedriding is like three-dimensional freeriding. It makes completely new lines and mountains possible,” says Kestenholz. For both spectators and athletes alike – a magic moment.

HIGH ALPINE STYLE

This season's focus is not only on neon and camouflage but also on newly interpreted heritage styles. The highlight: iconic Formula W details in homage to Willy Bogner's first skiwear from 1972.

STYLE INSPIRATION

SKI READY

Stand together in style! From true iconic looks to ski equipment - find everything you need for winter here.

REBIRTH OF FORMULA W

Comeback of iconic ski wear

WELL EQUIPPED

Safe descent in style

Style News
Sign up for the newsletter, get a GBP 20 voucher and become part of the Bogner World!