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FIRE+ICE CAMPAIGN 2020

Eight people. Eight stories. This season, Fire+Ice returns to its original mindset. Authentic, open to new experiences and always ready for the next adventure. The personalities featured in our campaign have never been more unique.

The eight protagonists were photographed on their own terms and at the locations of their choice, four in New York and four in Munich. Each gives expression to a unique identity, tells an authentic story and urges for creativity, sports and cohesion.

THE COLLECTION

The energy of all eight individuals is seen in every piece of the Spring/Summer 2020 collection: Colourful light down jackets, breathable t-shirts and stretchy tights invite everyone to discover the outdoors – whether in nature or the city.