This season, we have sent our models out on a very special style expedition. With “Paris meets St. Moritz” as the collection’s slogan, a photo shoot in the mountains was simply a must. Engadin is the location for the Spring/Summer Campaign. Because who says that a mountain village can’t be a fashion capital? Of course, it does have to be extraordinary and authentic. Willy Bogner introduced this culture right back in the early days – something he learnt during his time working on films. It’s been the rule ever since – always present fashion in the place it was made for. In Engadin, everything became a backdrop – every mountain spring, every hay bale, and every souvenir shop. But BOGNER 2019 also means, ‘Everything is possible’. And, ‘Make a Fashion Statement in the Mountains’!