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FROM THE CITY TO THE MOUNTAINS

Zurich: Switzerland’s largest city and business metropolis provides the perfect setting to showcase the new Fall/Winter Collection for 2021, where urban sophistication meets Alpine elegance. The style handwriting and wearability of the collection allows it to move freely from the city to the slopes, making it unmistakably BOGNER.

THE COLLECTION

Relaxed meets luxe: everyday BOGNER. This season, the women’s fashion collection revolves around timeless investment pieces. Elegant neutrals meet accents in mint and this season’s statement piece - our essential lacquer jacket with a high-gloss, water-repellent finish. For men, the focus in on overshirts, down coats and biker jackets in the classic BOGNER Athluxury Look.

KULM HOTEL ST. MORITZ – THE PLACE TO B

From the city we travel to the Kulm Hotel St. Moritz. A place which fuses luxury and fashion, and celebrates the glamorous flair of the Alps. What do BOGNER and Kulm have in common? Winter sports, of course! Winter holidays in the mountains were invented in Kulm - which later became home to the world’s first Cresta run, where guests could ride down on a toboggan sledge.




ALPINE TOURING

BOGNER has always stood for dynamism, movement and activity, so the mountains are a catwalk opportunity that’s not to be missed. Be sure to pack the highlights of the fashion and sport collection in your luggage. A modern twist on iconic heritage looks, like a Fair Isle knit with dungarees. We call it – the best of the best.



MOUNTAIN SPIRIT

Our journey ends way up high - on top of the world, atop the mountain. From there, the sport collection takes us on another trip through fashion history. Functional satin, technical wool, jacquard and prints meet classic 70s and 80s inspired silhouettes in a fantastic range of colors. Now the choice is yours: the city or the mountains?




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