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FASHION AND FUNCTION CREATE A POWERFUL MIX. CROSSOVER STYLE RUNS THROUGH OUR ENTIRE CAMPAIGN!

Ready, set, Sölden! A photo shoot right at the top, in the cold, in the snow. What better way for the winter collection to prove that it's up to the challenge. Not only the challenge posed by the mountains, but also the style challenge posed by a new visitor attraction below the peak of the Gaislachkogel. A monument to the most famous – and arguably the best dressed – secret agent in history: James Bond! Willy Bogner and James Bond go back almost 50 years. We celebrated five decades of sartorial heritage in Sölden.

Bogner, Bond and snow provided the perfect backdrop for an active ski photo shoot. Fun and function, sports and style – the new crossover philosophy behind the collection carried over into a day of crossover activities in the mountains. Steep slopes and stylish scenery, off-piste and after-party. All seasoned with a dose of adrenaline, thanks to Davide Rossi's all-terrain motocross machine. After all, with Bogner 2018, anything is possible.

MEET DAVIDE ROSSI

Davide Rossi (26) comes from Tuscany and is one of the best freestyle motocross (FMX) riders in Italy. He was eight when he first sat on a bike, 14 when he raced for the first time. His mantra – nothing is impossible. The ideal mindset for a BOGNER action-shoot.

007 ELEMENTS

The story of BOGNER and Bond goes on! On the Gaislachkogel mountain in Sölden, where the James Bond Experience pays tribute to the filming location of Spectre. Video installations and exhibits tell the story of the iconic films.

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