Stories // Fashion

Ladylike in Leggings

"Bogners: A pair of ski pants."

Today they’re worn with or without heels, and everywhere from the sports field to the red carpet: leggings are undoubtedly the sexiest way to stay comfortable. For quite some time, leggings were the top choice for women on the ski slopes, and now they’re making a major comeback.



In the beginning, ski pants were made of heavy gabardine and had a flaring wedge shape that fluttered in the wind and was uncomfortable for the wearer. With her innovative mindset, Maria Bogner sought to eliminate these unflattering inconveniences. To do so, she incorporated elastic cuffs attached to the ankle seams of her ski pants and tucked them under her feet, inventing the first straight-leg Bogner ski pants.





Later, Maria visited the legendary tailor Strolz in St. Anton am Arlberg to further slim the silhouette of the ski pants. Then, in the 1950’s, the Bogners teamed up with the couture-weaving house Bianchini-Férier to create a new stretchy wool-nylon known as “Fantastiss” which was not only waterproof, but also stretchy enough to accentuate the female figure as well.

With the new cut and fabric combined, Bogner ski pants became a fast international sensation. In fact, by 1960, ski pants were officially called “Bogners” in the American English dictionary. One by one, Hollywood’s starlets and all the other It-girls flocked to the shops to pick up a pair of the new, sleek and sexy skiwear.

Today, the classic Bogner ski pants are back in a range of modern colors, and are definitely suitable to wear beyond just the ski slopes. They’re perfect for a range of winter sports, and are even sleek and classy enough to wear out or to the office when paired with the right top – ideally a stylish Norwegian sweater – and boots!

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