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Sport

ICELAND IN THE SUN

In May, Sven Kueenle and Bene Mayr traveled to Iceland. They were set to shoot with the crew from “Legs of Steel” and celebrate the end of the world cup season with Felix Neureuther. An epic guy trip – Three Men on the Slopes – with lots of fun and extreme downhill runs in the north of this Bogner-style dream island.

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Sport

Never Ending Alaska

Haines on the Alaskan Chilkat Peninsula is a veritable Mecca for freestyle skiers like Sven Kueenle and Bene Mayr who set up shop here with a film crew and photographer Pally Learmond in order to conquer the Chilkat Range with spectacular runs.

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Sport

Bene's Nordkette

All about the place that Bene Mayr's heart beats faster for...

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Sport

B-Tec

Pristine slopes, volatile weather and the most incredible feeling of freedom – that was Alaska for two extreme freestyle skiers.

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Sport

Felix Neureuther

Alpine Skier

How can a guy who's so competitive in his career be so chilled out in everyday life? The answer is that it's just in his nature.

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Sport

Britta Heidemann

Fencer

What’s the perfect look for the woman who can seemingly do everything? Surprisingly (or not), Britta Heidemann’s sense of fashion is as precise and focused as her sword touch.

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Sport

Viktoria Rebensburg

Alpine Skier

She is the woman who shocked the world at the 2010 Olympics in Vancouver, where she unexpectedly took home the gold in the giant slalom. Does her personal style come as a surprise too?

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Sport

Sven Kueenle

FREESKIER

A cool functional look and heading towards the mountains…that is music to Sven Kueenle’s ears. The German free-skier legend shares his thoughts with Bogner about his passion fof skiing, his true calling.

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Sport

Klára Spilková

PRO GOLFER

Represented the Czech Republic at the 2016 Olympic Games – Specialty: hole-in-one – Trademark: can smile like Audrey Hepburn

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Sport

Long Live Langer

The legendary golfer is breaking new records...

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Sport

Another World at the ISPO

Guests at this year’s ISPO got to experience Bogner in a whole new way… 

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Sport

ISPO Gold Awards 2017

And the winner of best "Ski on Piste" is...

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Sport

Lofoten Pt.2

The adventure in Lofoten continues with Sven Kueenle and his team as they take the best free-riding photos of all time...

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Sport

Lofoten Pt.1

On a mission to take the most impressive free-riding photos ever made, Sven Kueenle kept a diary of his team's journey to Lofoten...

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Sport

Full Rock

We put the new Bogner Freeline skis to the test at Hintertux...

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Sport

F+I Fanatic

To get to know the sport of SUP better, the Fire + Ice team got together with board-producer Fanatic to create a unique stand-up paddleboard…

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Sport

Stand Up. Paddle Out.

Stand-up paddling (SUP), is not just a sport, but a lifestyle that has inspired the designers of Bogner Fire + Ice...

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Sport

Make Your Own Wave

After having issues catching big waves, surfer and engineer Markus Schilcher developed a board that took waves out of the equation...

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Sport

Swing It Like Spilkova

Bogner Testimonial athlete and pro-golfer Klara Spilkova on the new collection and her bid for the 2016 Olympic Games.

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Sport

Legendary Langer

Oftentimes, the development of a sport in a sport within a nation can be traced back to a single player. For golf in Germany, that player is Bernhard Langer.

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Sport

Turn Around

A special guest at a recent Bogner photo-shoot in Munich, former German Olympic gymnast Philipp Boy shares what life after gymnastics means for him.

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Sport

Ski Visions

First impressions of the premiere of Willy Bogner's new film SKI VISIONS.

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Sport

Such Great Heights

The breathtaking Tyrolean mountains otherwise known as the Big 3 – stand guard to Austria’s world-renowned ski resort, Sölden.

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Sport

Simon Beck

Armed with just a compass, a sketch, marker sticks and his own two feet, Simon Beck creates transient masterpieces in the Alps and beyond.

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Sport

Surf vs. Ski

Surfing and skiing are known to everybody but surfing waves with actual skis and skiing down the piste with a surfboard, that’s something that nobody has ever done before.

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Sport

Felix

The skier picked out his personal favorite pieces from this season’s Fire + Ice collection: stylish and functional pieces.

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