Stand Up. Paddle Out.
Stand-up paddling (SUP), is not just a sport, but a lifestyle that has inspired the designers of Bogner Fire + Ice...
"a balance of action and relaxation"
A calm, warm breeze blows through as reflected sunlight gently flickers across the serene waters of the Eibsee, not far outside of Munich. Five young models descend the slight slope to the shore before setting out onto the water. They set out not on boats, not on jet-skis, but on boards. Standing on their boards, they use long paddles to propel themselves forward, and use a combination of paddling and balance to steer through the water.
Stand-up paddle-boarding (SUP), is not exactly new, but has only recently entered popular sport culture: nonetheless, it has inspired the designers of Bogner Fire + Ice. Like the winter sport of snowboarding, SUP merges fast-action intensity with serene intervals: it captures the feeling of catching your breath on a precipice of nature that is the Fire + Ice lifestyle.
Others, however, are drawn by the experience alone. “Standing atop the water” says Marco, also from Munich, who was casted from Facebook to model the collection, “you just have a completely different perspective.”
The health benefits of the sport are also a significant drawing-factor for many: SUP is a full-body workout that does not have the chaotic, stressful intensity that comes with many other sports. In fact, some people do yoga while riding their SUPs.
Sport & Lifestyle
Talking to the lead designer of Bogner Fire + Ice, Thomas Becker, it’s clear why SUP was chosen as the inspiration for the collection. “[SUP] fits Fire + Ice very well. There’s this balance between it being a relaxed sport done on calm waters, as well as an action sport on high waves.” Thematically, the pieces in the new summer collection mirror this idea of balance: balance between action and reflection, between style and function. They center on the context of the SUP sport, and how it fits into day-to-day summertime lifestyle.