Family
Sônia Wore the Trousers, Too!

Maria Bogner had popularised trousers as a clothing option for ladies in the Fifties, and Sônia also brought her very own style to the marriage. Before she met Willy, she had lived as a model in Rome, and there, she had preferred to wear loose men’s trousers from a boutique on the Piazza di Spagna. “Blazer, silk blouse and jeans: that’s the combination I made socially acceptable,” she said later when remembering these times.

Blazer, silk blouse and jeans: that’s the combination I made socially acceptable!
Forever Sporty
Innovate to Elevate – but with Style!
Innovations
Total Look & Ski-Fiction!
Sônia Bogner
Palace Revolution at the Casting Walk
Willy Bogner Sr.
From Traunstein to Schommerstraße – via Norway!
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