Willy Bogner Jr.
With Formula Willy

Winter Olympics in Sapporo, Summer Games in Munich: 1972 was an unforgettable sporting year. In this environment, Willy Bogner Jr presented its first own skiing collection, “Formula W”. With its super-sporty cuts, elastic materials and striking three-coloured racing stripes, the new BOGNER fashion immediately caused a sensation at the ISPO sports fair in Munich. The “musical accompaniment” also contributed to the success. An action-packed film featuring the world’s best ski acrobats made the BOGNER show the talk of the town, and not only at the ISPO.

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