Focus on Sports!

The history of BOGNER and FIRE+ICE began in the early 1930s and continues to this very day. And sports always comes first! From the enthusiastic ski jumper and cross-country skier, Willy Bogner Sr to the two-time Olympic alpine skier, Willy Bogner Jr, to the heroes of today, like freeskiing professional Sven Kueenle or the Kitzbühel champions Thomas Dreßen and Josef “Pepi” Ferstl. The innovation-driven functional clothing from BOGNER always powers athletes to peak performance - forever sporty!