Since 1932, BOGNER has been synonymous with luxury ski clothing for women and men, combining high-performance skiwear with elegant alpine style. In 1948, the brand introduced the iconic B-zip, creating a signature detail recognised around the world. Every BOGNER ski outfit is defined by exceptional craftsmanship, premium materials and functional details, from ski jackets and ski trousers to base layers, mid-layers and coordinating ski accessories. Discover exclusive looks for dynamic descents, relaxed après-ski moments and contemporary winter ensembles beyond the slopes. This luxury skiwear guide explains what distinguishes premium ski clothing, how to create the perfect ski outfit and which trends are shaping the 2026/27 ski season.
The benefits of a ski jacket vary depending on its material and intended use. Softshell ski jackets are particularly well suited to active skiers and milder temperatures, offering breathability and exceptional freedom of movement. Hardshell ski jackets are ideal for changeable conditions involving wind, snow and precipitation, while down ski jackets deliver superior insulation and warmth on cold days. Functional details such as snow skirts, waterproof zips, ski-pass pockets and adjustable hoods make BOGNER ski jackets for women and men indispensable on the slopes.
FAQs
Premium ski trousers need to provide warmth and comfort—not only in motion, but also while waiting at the lift. For optimum performance, BOGNER ski trousers for Women and Men combine water-repellent, breathable and insulating materials with exceptional comfort. Inspired by Maria Bogner’s innovative stirrup trousers, many women’s ski trousers still feature a heel strap at the hem to prevent the legs from riding up. Snow gaiters keep snow securely away from ski boots, helping legs and feet stay warm and dry. Belts with decorative buckles and detachable braces ensure a precise fit while adding refined accents.
FAQs
Ski base layers, also known as first layers, are close-fitting performance tops worn directly against the skin beneath the rest of the ski outfit. Often crafted from technical fabrics, these functional essentials are breathable and quick-drying, helping the wearer stay warm and dry while skiing, cross-country skiing or snowboarding. BOGNER base layers for women and men also make a visual statement through signature details such as the B-zip and prints or motifs inspired by the world of skiing.
FAQs
Worn over the ski base layer, the mid-layer is the essential second component of a high-performance layering system. It supports temperature regulation and insulation without restricting movement. Lightweight, quick-drying fleece gilets, as well as hybrid jackets with down filling or technical insulation, provide comfortable warmth and effective moisture management. Ski mid-layers crafted from merino wool offer the additional benefits of natural odour resistance and easy care thanks to their antibacterial properties.
FAQs
Luxury ski accessories complete the perfect alpine look while delivering essential protection. A BOGNER ski helmet, for example, provides optimum support throughout long days in the snow. The Cortina ski helmet combines temperature-regulating properties with impact protection for a secure, comfortable feel, while the St Moritz ski helmet features an integrated visor and anti-fog coating for reliable performance in less favourable conditions. BOGNER ski goggles with an anti-fog coating ensure clear vision in a variety of weather and light conditions, from sunshine and snowfall to flat light. Warm, coordinating ski gloves provide dependable protection on cold winter days thanks to breathable, waterproof and windproof properties.
FAQs
Ratgeber und Layering
Ski Layering Guide: How to Dress for the Slopes
Whether for a dynamic descent, a freeride adventure or a relaxed day of skiing followed by après-ski, the right ski layering system keeps you warm and dry while allowing you to adapt effortlessly to changing conditions. The three-layer principle involves wearing a base layer for insulation, a mid-layer for warmth and a protective outer layer. This creates a complete and functional ski outfit for both women and men.
- First Layer/Base Layer: A first layer crafted from technical stretch fibres is worn directly against the skin. Like premium ski underwear, it efficiently wicks away moisture, keeping you comfortably dry.
- Midlayer: Whether it's a softshell jacket, a fleece gilet or a hybrid design, the middle layer regulates temperature and retains warmth. Breathable mid-layers are indispensable for piste skiers and freeriders on colder days. However, in warmer temperatures or during high-intensity activities such as ski touring and cross-country skiing, this layer may be skipped.
- Outer Layer: As the outermost layer, ski jackets, ski trousers and ski suits protect against wind, snow and rain. Depending on the design and material, they range from water-repellent to waterproof and feature practical details that enhance comfort while skiing.
Close to Ski Heaven:
BOGNER und der Wintersport
Mit einer jahrzehntelangen Tradition im Ski- und Wintersport ist BOGNER in den Bergen zuhause. Die innovative Skibekleidung repräsentiert die markentypische elegante Sportlichkeit und einen legendären alpinen Lifestyle, der in den schönsten Skigebieten der Welt gelebt wird – von Kitzbühel über St. Moritz bis Zermatt. Seit 1952 stattet BOGNER zudem die deutsche Ski-Nationalmannschaft für den Wettkampf aus. Jeden Herbst steigt die Vorfreude auf die Vorstellung der neuen Teamkollektion mit dem DSV, die von Profi-Athlet*innen wie Markenbotschafterin Emma Aicher und Linus Straßer getragen wird. Das Ergebnis der Kollaboration sind innovative Designs, die Performance und unverwechselbare Ästhetik verbinden.
Innovation Meets Tradition:
die BOGNER Heritage Styles
Der legendäre Look von BOGNER ist Ergebnis zahlreicher Innovationen, die im Laufe der Jahrzehnte entwickelt wurden. Die Steghose etwa – eine von Maria Bogner in den 1950er-Jahren erfundene Keilhose mit Fersenband – hat es unter dem Begriff „Bogners“ sogar in US-amerikanische Wörterbücher geschafft. Auch der bis heute in der Skibekleidung verwendete „B“-Reißverschluss gehört zu den bahnbrechenden Ideen der gebürtigen Kölnerin. Ein weiteres stilprägendes Element in der BOGNER Ski Kollektion ist das „Formula W“-Motiv. Es wurde erstmals im Jahr 1972 von Namensgeber Willy Bogner jr. auf Skijacken, Skihosen und Ski Overalls integriert und gehört seitdem zu den wiederkehrenden Bestandteilen der Kollektionen. Zusammen mit den BOGNER Flames – ein in der Zusammenarbeit mit dem DSV entstandenes Design-Motiv – zeigt sich so die Ausdrucksstärke der BOGNER Ski-Outfits auf den Pisten.
