Since 1932, BOGNER has been synonymous with luxury ski clothing for women and men, combining high-performance skiwear with elegant alpine style. In 1948, the brand introduced the iconic B-zip, creating a signature detail recognized around the world. Every BOGNER ski outfit is defined by exceptional craftsmanship, premium materials, and functional details, from ski jackets and ski pants to base layers, mid-layers, and coordinating ski accessories. Discover exclusive looks for dynamic descents, relaxed après-ski moments, and contemporary winter ensembles beyond the slopes. This luxury skiwear guide explains what distinguishes premium ski clothing, how to create the perfect ski outfit, and which trends are shaping the 2026/27 ski season.
The benefits of a ski jacket vary depending on its material and intended use. Softshell ski jackets are particularly well suited to active skiers and milder temperatures, offering breathability and exceptional freedom of movement. Hardshell ski jackets are ideal for changeable conditions involving wind, snow, and precipitation, while down ski jackets deliver superior insulation and warmth on cold days. Functional details such as snow skirts, waterproof zips, ski-pass pockets, and adjustable hoods make BOGNER ski jackets for women and men indispensable on the slopes.
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Premium ski pants need to provide warmth and comfort—not only in motion, but also while waiting at the lift. For optimum performance, BOGNER ski pants for women and men combine water-repellent, breathable, and insulating materials with exceptional comfort. Inspired by Maria Bogner’s innovative stirrup pants, many women’s ski pantsstill feature a heel strap at the hem to prevent the legs from riding up. Snow gaiters keep snow securely away from ski boots, helping legs and feet stay warm and dry. Belts with decorative buckles and detachable braces ensure a precise fit while adding refined accents.
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Ski base layers, also known as first layers, are close-fitting performance tops worn directly against the skin beneath the rest of the ski outfit. Often crafted from technical fabrics, these functional essentials are breathable and quick-drying, helping the wearer stay warm and dry while skiing, cross-country skiing, or snowboarding. BOGNER base layers for women and men also make a visual statement through signature details such as the B-zip and prints or motifs inspired by the world of skiing.
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Worn over the ski base layer, the mid-layer is the essential second component of a high-performance layering system. It supports temperature regulation and insulation without restricting movement. Lightweight, quick-drying fleece vests, as well as hybrid jackets with down filling or technical insulation, provide comfortable warmth and effective moisture management. Ski mid layers crafted from merino wool offer the additional benefits of natural odor resistance and easy care thanks to their antibacterial properties.
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Luxury ski accessories complete the perfect alpine look while delivering essential protection. A BOGNER ski helmet, for example, provides optimum support throughout long days in the snow. The Cortina ski helmet combines temperature-regulating properties with impact protection for a secure, comfortable feel, while the St Moritz ski helmet features an integrated visor and anti-fog coating for reliable performance in less favorable conditions. BOGNER ski goggles with an anti-fog coating ensure clear vision in a variety of weather and light conditions, from sunshine and snowfall to flat light. Warm, coordinating ski gloves provide dependable protection on cold winter days thanks to their breathable, waterproof, and windproof properties.
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Ratgeber und Layering
Ski Layering Guide: How to Dress for the Slopes
Whether for a dynamic descent, a freeride adventure, or a relaxed day of skiing followed by après-ski, the right ski layering system keeps you warm and dry while allowing you to adapt effortlessly to changing conditions. The three-layer principle involves wearing a base layer for insulation, a mid-layer for warmth, and a protective outer layer. This creates a complete and functional ski outfit for both women and men.
- First Layer/Base Layer: A first layer crafted from technical stretch fibers is worn directly against the skin. Like premium ski underwear, it efficiently wicks away moisture, keeping you comfortably dry.
- Midlayer: Whether it's a softshell jacket, a fleece vest or a hybrid design, the middle layer regulates temperature and retains warmth. Breathable mid-layers are indispensable for piste skiers and freeriders on colder days. However, in warmer temperatures or during high-intensity activities such as ski touring and cross-country skiing, this layer may be skipped.
- Outer Layer: As the outermost layer, ski jackets, ski pants, and ski suits protect against wind, snow, and rain. Depending on the design and material, they range from water-repellent to waterproof and feature practical details that enhance comfort while skiing.
Close to Ski Heaven:
BOGNER and Winter Sports
With a decades-long heritage in skiing and winter sports, BOGNER is at home in the mountains. Its innovative skiwear embodies the brand’s signature elegant athleticism and a legendary alpine lifestyle lived in the world’s most beautiful ski destinations—from Kitzbühel and St. Moritz to Zermatt. Since 1952, BOGNER has also outfitted Germany’s national ski team for competition. Each autumn brings renewed anticipation for the presentation of the latest team collection with the DSV, worn by professional athletes including brand ambassador Emma Aicher and Linus Straßer. The collaboration results in innovative designs that unite performance with an unmistakable aesthetic.
Innovation Meets Tradition:
BOGNER Heritage Styles
The legendary BOGNER look is the result of numerous innovations developed over the decades. The stirrup pants, for example—a streamlined style with a heel strap created by Maria Bogner in the 1950s—even entered American dictionaries under the name “Bogners.” The “B” zipper, still used throughout the skiwear collection today, is another of the Cologne-born designer’s pioneering ideas. A further defining element of the BOGNER ski collection is the “Formula W” motif. First introduced in 1972 by Willy Bogner Jr. across ski jackets, ski pants, and ski one-pieces, it has remained a recurring collection signature ever since. Together with the BOGNER Flames—a design motif developed in collaboration with the DSV—it expresses the unmistakable presence of BOGNER ski looks on the slopes.
