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A TRUE SPORTS FASHION PIONEER

BOGNER HISTORY – MILESTONES

2020 – Global superstar Taylor Swift wears one of the most iconic BOGNER pieces of all times on the cover of Variety magazine: the ski catsuit!

2019 – Luxury sport lifestyle: Maria Bogner created the unique symbiosis of sports and fashion already in the 1950s. With a nod to the original vision, the company relaunched the classic BOGNER jackets in a modern interpretation of the current zeitgeist.

2018 – BOGNER begins the year with a stunning fashion show in Berlin and a new booth concept at ISPO 2018 – the new design language of the brand is debuted.

2002 – As part of the 12th anniversary of a united Germany on October 3rd, Willy BOGNER opens a giant-sized B zipper to reveal the renovated Brandenburg Gate in Berlin.

1989 – Willy Bogner presents his new brand, FIRE+ICE, based on his successful film by the same name.

1986 – The “Fire and Ice” movie by Willy Bogner is shown in cinemas and sets out to become a worldwide classic.

1972 – Willy Bogner joins his parents’ company full-time. He is responsible for the sports collection as well as for advertising. Five years later he takes over the company.

1971 – The first ski collection by Willy Bogner junior launches: Formula W. The styles feature an innovative nylon material mix which he produced himself.

1969 – Although Willy Bogner junior is a successful ski racer, he retires from skiing professionally to focus on his hobby: Film-making and photography. He produces countless BOGNER campaigns and image films over the years and participates in four different James Bond movies.

1955 – Maria Bogner creates the iconic B zipper which will become the unique brand symbol of BOGNER. The invention of the company’s first branding.

1948 – Maria Bogner, the wife of Willy Bogner senior, presents a revolution: pants made out of stretch material with stirrups. Later on, they will be called “Bogners” in US dictionaries.

1932 – Willy Bogner senior sets the founding stone for the Willy Bogner Ski company. An import business for skis, equipment and Norwegian knit wear.

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