The FIRE+ICE Spirit: 35 Years of Style

35 years of a thirst for adventure, community building and a passion for urban style and performance.

To mark the anniversary, 35 selected highlights illustrate the FIRE+ICE journey. Inspired by heritage; interpreted anew every season. Discover now and join the adventure.

The Anniversary Edit

Iconic Details
Memorable Heritage
Wearable FIRE+ICE leitmotifs from 1989 to today: Prints and appliqués. Whether it’s ski goggles, snowboarders or a mountain silhouette – details with heritage connections emphasise the unmistakable look and lifestyle of the brand.