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WINTER MEANS BOGNER

Welcome to St. Moritz! Home of the legendary Cresta Run, and the quintessence of alpine luxury. Or to put it another way: BOGNER’s second home. Be inspired by our Winter Collection that celebrates the sparkle of the Alps.

SKI JACKETS SKI TROUSERS KNITWEAR

ICONIC MOMENTS

The defining image of St. Moritz, style contest meets ski performance. And teaming up perfectly: the core slogan of our BOGNER DNA, fashion meets function.



THE PLACE TO „B“

The new looks are a mixture of retro and performance – photographed at the iconic Kulm Hotel in St. Moritz. Location and luxury perfectly combined with fashion. We call it – the best of the best.

FIRST LAYERS SECOND LAYERS

ALWAYS WITH YOU

Always with you, no matter where: knitwear in all its variety, roomy bags and other accessories for cooler days.

KNITWEAR

BAGS

ACCESSORIES

BOGNER x DSV

The BOGNER winter begins with a highlight date: the training of the German Ski Association athletes. We accompany Manuel Schmid, Thomas Dreßen and Josef Ferstl as they test the new racing suits in Saas-Fee. Look forward to the new Team Collection by BOGNER, which is not just for the professionals!

TEAM COLLECTION

SHOP TEAM COLLECTION

REBIRTH OF FORMULA W

The comeback of iconic ski wear! Formula W – the first ski wear from Willy Bogner Jr. from 1972. With the striking W on the back it was and remains the must-have item on and off the slopes. In 2020 Formula means one thing above all: Neon!

FORMULA W STYLES

FIRE+ICE WINTER 2020

Kamchatka – the breathtaking volcanic peninsula in Northeast Asia, which has been a natural world heritage site since the 1990s. We have accompanied freeskiers Sven Kueenle and Bene Mayr to this dream destination.

 

SHOP THE COLLECTION READ THE STORY

THE WORLD OF BOGNER

From our brand ambassadors to inspirational looks to exclusive behind the scenes footage: Dive into the world of Bogner now.

WORLD OF BOGNER

STORES NEXT TO YOU

Stop by and shop now: Visit us in one of our Bogner stores close to your location.

WINTER CAMPAIGN

The Autumn/Winter 2020 Collection and the ultimate feeling of alpine luxury.

 

FASHION LOOKBOOK

Get inspired by the most exciting autumn/winter looks.

 
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