The World of Athluxury

BOGNER stands for a unique look - on and off the slopes as well as in the city. The BOGNER brand fuses "Ready-to-wear" and "Active Sports", while FIRE+ICE focuses on "Performance Wear" and "Functional Sportswear". Learn more about the BOGNER brands here.

The Original Athluxury Sports Fashion Brand

With each new collection, BOGNER combines timeless, sporty style with fashion and function. In winter, this winning formula manifests as premium skiwear that works as well on the slopes as it does for après-ski. And in summer, it’s all about technical golf wear and laid back looks that turn heads on sports fields worldwide. In keeping with the latest looks, but always with that classic BOGNER twist - the BOGNER look since 1932. 

The Performance Sportswear Brand

Based on the legendary 80s ski film "Fire and Ice" by Willy Bogner, the FIRE+ICE brand was created in 1989 as a fashion counterpart to a young and active lifestyle. High-performance, technical styles have been at the core of FIRE+ICE collections for over 30 years. These styles are ideal for freeriding in winter and for hiking, running or cycling in summer. But FIRE+ICE feels just as much at home in any urban outfit. And in summer, the FIRE+ICE beach styles complete the perfect beach and surfer look.