The show in the Hofbräuhaus in Munich was a homage to Maria Bogner, style icon and wife of company founder Willy Bogner Sr., who presented her first collection in 1948, exactly 75 years ago, in a sensational fashion show at the same location. Click the button and watch the 2023 show.
90 years of BOGNER, this means 90 years of passion for sports and fashion. Travel through time with us and look forward to exclusive highlights from the anniversary 2022 collection. Stay tuned!
BOGNER celebrates its 90-year anniversary, aka: 90 years of skiing, 90 years of adrenaline, 90 years of passion. All of this was combined to create an exclusive anniversary ski, inspired by Willy Bogner senior’s legendary racing ski, which marries traditional craftsmanship with modern technology, and was produced in a strictly limited run.
Global superstar Taylor Swift wears one of the most iconic BOGNER pieces of all times on the cover of Variety magazine: the ski catsuit!
Luxury sport lifestyle: Maria Bogner created the unique symbiosis of sports and fashion already in the 1950s. With a nod to the original vision, the company relaunched the classic BOGNER jackets in a modern interpretation of the current zeitgeist.
Although Willy Bogner junior is a successful ski racer, he retires from skiing professionally to focus on his hobby: Film-making and photography. He produces countless BOGNER campaigns and image films over the years and participates in four different James Bond movies.