In the Realm of Colours

“Colourful is cheerful!”, Willy Bogner Jr once said. This life-affirming colourfulness runs through BOGNER’s entire design history. In 1961, the US magazine “Sports Illustrated” wrote about Maria Bogner’s famous wedge trousers, saying that their bright fuchsia and chartreuse shades were superior to the old grey, black and brown ski trousers. In the 1970s, colours like orange and sunshine yellow made their way onto skiwear with Willy Bogner Jr’s “Formula W” collection. Things really got vibrant in the colourful 1980s when the young designer Gotthardin Thylmann joined BOGNER and combined high-fashion trends to make sporty functional clothing.

Colour blocking and contrasting embroidery dominated his collections. “All of a sudden the slopes were rocking in bright colours!”, Willy Bogner Jr later reminisced about these times. To this day, striking colour blocking is an indispensable stylistic device that runs through all the collections. After all, sport makes you happy –  and colours make you cheerful.