Willy Bogner was a successful German skier and two-time German Olympic ski team member. He studied business administration in Munich and Vienna. In 1972, Willy Bogner joined his parents’ company, BOGNER, following in the professional career of his father, Willy Bogner senior. After his father’s death (1977), he successfully took over the company. BOGNER Sport, BOGNER Woman, BOGNER Man and FIRE+ICE were developed under his leadership. In addition to his success as a fashion entrepreneur, Willy Bogner also made a name for himself internationally as a photographer and filmmaker.
In 2019, Willy Bogner retired from daily business.