Founder & Board

True to the core – the BOGNER company headquarters is still located in its founding city, Munich. Learn more about the company's management here.

Willy Bogner
Willy Bogner

Willy Bogner was a successful German skier and two-time German Olympic ski team member. He studied business administration in Munich and Vienna. In 1972, Willy Bogner joined his parents’ company, BOGNER, following in the professional career of his father, Willy Bogner senior. After his father’s death (1977), he successfully took over the company. BOGNER Sport, BOGNER Woman, BOGNER Man and FIRE+ICE were developed under his leadership. In addition to his success as a fashion entrepreneur, Willy Bogner also made a name for himself internationally as a photographer and filmmaker.

In 2019, Willy Bogner retired from daily business.

Gerrit Schneider

Gerrit Schneider started her professional career at General Electric. Previously, she studied business administration at the Vienna University of Economics and at the Bocconi in Milan. Gerrit Schneider was most recently CFO at GE Aviation Division GE Additive. In the course of her 20-year career, Gerrit Schneider has filled positions in short and long-cycle industry segments in the US, Europe and Asia as well as in the Commercial Finance Sector & Investor Relations.

Since November 2022, Gerrit Schneider has been leading BOGNER as sole CEO, having previously been responsible for Finance, Legal, Operations & HR as Co-CEO.