Maria Bogner Fashion Icon!

The influence of Maria Bogner’s style ideas on the development of the ski industry can hardly be underestimated. As early as the 1930s, she set new trends with the “anorak for everyone”. As a Cologne native, she was not a fan of the loden clothing prevalent in skiing at the time. Without further ado, she sewed a Norwegian snow shirt into a waist-hugging anorak - and changed ski fashion forever! In the 1950s, Maria then replaced the pull tab on BOGNER ski jackets with a prominent ‘B’ to invent branding on skiwear. Equally revolutionary was the styling of the “Bogners” stirrup pants. They were made possible by the nylon stretch material “Fantastiss”, the development of which Maria and Willy Bogner Sr had promoted together with the French company Bianchini-Ferier. This groundbreaking water-repellent material enabled Maria to design stirrup pants with razor-sharp creases as well as a shapely fit on the hips and bottom. The invention was so game-changing that ski guru Warren Miller cited it in 2021 as the reason for the ski industry’s enormous growth between the 1950s and 1970s. “I believe this success is entirely due to the women of the 1950s and 1960s who wore BOGNER stretch pants.”

Total Look & Ski-Fiction!
Colorful Head-Turner
Ahead Of Its Time
Forever Sporty
Innovate to Elevate – but with Style!