Autumn/Winter 2025
BOGNER and James Bond – for over 60 years, the perfect symbiosis of action entertainment and athluxury lifestyle. The exclusive BOGNER 007 Collection reflects the legendary world of unrivalled sophistication and audacious elegance. Shop the styles of the current Autumn/Winter capsule here.
Making History
As the “fastest cameraman in the world", Willy Bogner Jr created breath-taking action sequences for four James Bond films.
A look behind the scenes shows: the fast-paced snow chases were only possible thanks to sophisticated technology. Willy used a 35 mm Panavision camera with an extremely wide angle and Hasselblad system, which allowed him to film from above through the viewfinder. The camera, which weighed 31 kilos, was attached to a special frame with a low centre of gravity, which enabled smooth shots. Thanks to tips on both ends of his skis, Willy could also ski backwards during close-up shots. And last but not least, he always kept himself in top shape so he could keep the heavy gear steady, even on descents at 90 km/h.